7 Google Plus tips to increase website traffic
Tip #1: Create a Google Plus company page
Plain and simple, you need to create a Google Plus company page. Key things to include on your company page in order to increase website traffic are: company’s website URL, YouTube URL, contact info, and any other additional links to drive them back to your website.
Tip #2: Effectively format your posts
Unlike other social networks, Google Plus allows you to format your posts. This allows you to make your posts more simple to read and skim. After all, we all know not everyone reads to the end of the post. Below are some formatting examples:
Google Plus Formatting Guide
Tip #3: Use headlines properly
Google Plus posts are like microblogs. When you create your post make sure that your headline is as engaging as the one on your blog, if not more. With Google Plus having a major effect on SEO, the headlines on your posts on Google Plus also need to be optimized because your headline turns into the title tag that appears in Google searches.
Tip #4: Increase engagement with images and animated GIFs
Just like Twitter and Facebook, images on Google Plus garner more engagement than posts that have no images. Another kind of imagery you can use to increase engagement are animated GIFs. The internet is full of animated GIFs and when you spice up a post with one, it’s a surefire way of increasing engagement.
Tip #5: Manage your circles
What I mean by managing your circles is create circles and manage them by placing the right people in the right circle. If you post a lot about social media, make sure you have a circle of social media pros. You may be wondering why this is a tip, but it will become clear in tip #6.
Tip #6: Share smarter
Once you have managed your circles you can start sharing smarter. Lots of people think choosing the “public” circle will get them the most engagement and clicks. Yes, you’ll get a lot of eyes on it but will you get the right engagement your post deserves? If your objective is to increase engagement that will turn into purchases or new clients, then choose the targeted circles full of those prospects. If you want to take it up a notch, check off the “also send email” function to make sure that those people see it, because who doesn’t check their email inbox nowadays?